AWOM Weekly Tip: Measuring Influence

Posted by Kevin Spidel on Jul 22nd, 2009 | Comments

In the coming weeks we will be releasing details behind our measurments tools. Until then, here are some tips and tools to assist you in measuring  your network’s influence.

People engage the social web for many different reasons, but mainly to connect with others.  There are so many social engagement levels, measuring your network’s engagement with you is difficult.

There are several third party applications that measure parts of your network’s engagement level. If you are looking for basic evaluations of your impact, here are a few great sites we recommend. If you are looking for specifics, well… of course, come see us ; )

How much influence  does your brand have on the Blogosphere and Twitterverse? (more…)

Why We Are Different

Posted by Kevin Spidel on May 16th, 2009 | Comments

Authentic Empowerment

Everyone claims to have the answers when it comes to marketing on the social web. But are those answers the best for your brand?  Social online marketing is not about how much content is distributed or how many “followers” you have; it’s about establishing an engaged, empowered, authentic online following for your brand.

True relationships yield greater results. We take the advertising out of marketing.

Word of Mouth is only effective if relationships are fostered and maintained.  This is why we focus on word of mouth authenticity, which requires strategy and additional time to effectively implement. We empower your consumers to become brand advocates for you.

Consumer empowerment is the most effective way to create brand advocates. Consumers that are already fans of the brand are able to discuss what they like about the brand to their social networks. We have created the following three step process to identify and build your network of brand advocates.

1. Identify existing online customers and give them the tools and rewards to become authentic brand advocates and marketers for you;
2. Identify new customers and influencers on the social web based off of our individual semantic targeted research;
3. Empower and harness authentic voices to creative social media such as videos, about your brand, which become viral on the web.

These steps ensure that your presence on the social web is strong and effective.  The social web is populated by people who want to share their thoughts and experiences, as influencers we understand social capital and authentic voice.  Through authentic engagement and building a targeted audience based off of semantic data we build successful brand presence on the web.

This is what sets us a part.

This is Web 3.