China Mist and Twitter

Posted by Kevin Spidel on Jul 28th, 2009 | Comments

China Mist was one of our first clients. We are proud to be working with them as they engage their consumers.

Word of Mouth in Action

Posted by Kevin Spidel on Jun 29th, 2009 | Comments

The folks at 12seconds.TV are close friends to the ActivatingWOM team. We have mad love and respect for the family over there. When we see authentic word of mouth happen to friends we love, we often take note. Here is a great shout out by Shawne Merriman:

Link to the specific mentions of 12seconds here: http://www.ustream.tv/recorded/1712613/highlight/7011

Live TweetUp Webcast: Shawne Merriman

Posted by Kevin Spidel on Jun 24th, 2009 | Comments

We are helping to host, broadcast, and promote a Tweetup for San Diego Charger @ShawnMerriman on Tuesday at 8:00pm PST.

This is the first Tweetup for a NFL player and the first Tweetup being broadcast. We will have an interactive Q&A from you all live, here.

The event can be found on Twitter and streamed live here:

Live Videos by Ustream

Another Social Media Win – 12seconds Video Contest

Posted by Kevin Spidel on Jun 19th, 2009 | Comments

By Kevin Spidel

World renowned photographer Jose Villa offered a scholarship to his photography workshops in Tuscany, Italy to the winner of his 12Seconds competition.

12Seconds.TV is one of the most popular video messaging sites on the web and also good friends of the ActivatingWOM team.

The video contest received over 4700 votes. Online word of mouth actions such as ReTweets, submissions, and advertising of each artists’ submission drove new views to Jose’s website and piqued interests of many who had not previously known about his workshops.

Jose also created a twitter account and actively engaged in conversations: http://twitter.com/ItalyWorkshop

The submitted videos demonstrated artistic talents from around the world and exposed artists’ works to the social web. The bonus was that by using 12seconds.tv the contest was interactive with the artist, kept the attention span of new viewers, and was entertaining.

Here are the top picks: http://josevilla.bigfolioblog.com/weblog/post/110789

And the winner:

shiz-what? on 12seconds.tv

By engaging his online audience to produce their own content about his workshops, Jose not only won over new fans, but received more creditable word of mouth advertising than if he had worked through traditional firms, which would have required a large budget for less return.

This is authentic word of mouth marketing on the web. It is a social media win!