China Mist’s Social Media Efforts Yield Tea Tweetup Tour

Posted by Kevin Spidel on Jun 1st, 2009 | Comments

China Mist hits Arizona Purely by Social Media Marketing

China Mist Brands introduced a bottled organic tea line, China Mist Pure, late last year.  Social media outlets have created interest and social buzz for the glass-bottled teas, and have been the main source for growing the new brand.

The ever-increasing popularity of social media sites, like Twitter.com and Facebook.com, have proven to be beneficial avenues for introducing the new brand to the community.  In just a few weeks of being online, ChinaMistTea has over 800 Twitter followers and China Mist Brands holds over 200 Facebook friends.

China Mist Brands Facebook friends were given a discount code to use at the chinamist.com online store for the month of April.  A strong rate of return on the coupon code was captured, giving China Mist strong confidence in the dedication of its social media friends and followers.

“China Mist is a great brand and has a following to begin with, activating the word-of-mouth marketing campaign on Twitter and Facebook was focused on authentic empowerment of those who are already fans of China Mist, to reach out and promote the newest line, China Mist Pure,” said Kevin Spidel of ActivatingWOM.com.

China Mist followers who regularly comment on the brand and new bottled tea have become a sort-of friend group via Twitter.  China Mist Brands is holding a “Tweet Up” for these newly made social friends at their corporate offices in the Scottsdale Airpark.

“We really appreciate all the twittering our new friends have been doing for the bottled tea,” said China Mist Brands Marketing Manager Kiley Biggins.  “We just want to invite them to our plant, let them see how our teas are made, give them the opportunity to meet each other face-to-face and personally thank each of them for promoting our China Mist Pure so diligently.”

The Tweet Up will be at China Mist Brands Corporate on June 25th, 6 – 8pm.  Social and Traditional Media are invited to attend.You can RSVP here: http://twtvite.com/4xxtjs