• Activating Word of Mouth

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    Activating Word of Mouth engages your consumers to be brand advocates for you on the social web. We identify your fans, build on the existing culture of your brand, and activate your fan base to spread your message. We are a Web 3 Marketing firm that takes you from concept to contagious word of mouth, using Web 3 empowerment strategy. This strategy revolves around the idea of targeting your audience based on semantic (conversational) data and how it relates to the consumer.
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  • The AWOM Team

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    Activating Word of Mouth is Kevin Spidel and Jennifer Kindred. From years of experience working in social and political advocacy, we bring concise planning and proven results. We take the advertising out of marketing. Click on "Read More" for biographies and recommendations.
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  • AWOM, Data, & ROI

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    Social Web Impact reporting is exclusive to Activating Word of Mouth clients. We assess not only quantity and growth, but also your network’s response rate. We specifically track what your network is doing for you in regards to marketing, engagement, brand advocacy, and representation. We also track your network’s key influencers and offer reports for you to monitor their activity.
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Measuring The Social Web

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Determining ROI & the Value of your Networks on the Social Web

Social Web Impact (SWI)  reporting is exclusive to Activating Word of Mouth clients. We assess not only quantity and growth, but also your network’s response rate. We specifically track what your network is doing for you in regards to marketing, engagement, brand advocacy, and representation. We also track your network’s key influencers and offer reports for you to monitor their activity.

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What People Are Saying About Us

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“Kevin fully understands social media and especially social video. When I have a new product or idea I generally run it past Kevin for his feedback. He is simultaneously one of the most engaging characters in Social Media and one of the most knowledgeable. He’s provided us advice on everything from website design to word of mouth marketing campaigns. He is an impressive person and I really enjoy working with him.” – Sol Lipman, Founder at 12seconds.TV

Few are as competent as Kevin when it comes to understanding the needs of building a business or political campaign. He excels in marketing and in his knowledge of new media tools and social networking. Always on the move and in the know before other, I highly recommend Kevin for marketing and business strategy.” – Joan Lockwood, Director of Marketing & PR, Seesmic

“Kevin Spidel is extremely knowledgeable in the area of social networking and has helped us devise a strategy and execution of new technologies to move our brand into new Web 3 Marketing Strategies. He is knowledgeable, detail oriented and understands business. I recommend him highly.” -  John  Martinson, Co-Chairman of China Mist Brands, Inc.

“Kevin is a hard-working, energetic and driven individual who knows the ins-and-outs of social networking, media, and marketing. He has helped me launch my own Twitter account and make it successful and helped me develop my own personal blog. Using the techniques he taught me I have also helped my own clients and friends better utilize social media to accomplish their goals. Kevin is innovative and dedicated…I have no doubt he will succeed in anything he tries and would highly recommend him to other companies or individuals looking to increase their Web 2.0 (and 3.0!) capabilities.”Michelle Davidson, Vice President – Consulting, The Media Guys, Inc.


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